Camber Outdoors Offers Public Apology Following Misrepresentation of Outdoor Industry Pledge

Camber Outdoors Offers Public Apology Following Misrepresentation of Outdoor Industry Pledge

BOULDER, CO (February 4, 2019) — Camber Outdoors issues a formal apology to outdoor industry leaders and the community at large after the announcement of their CEO Outdoor Equity Pledge at Outdoor Retailer.

On Friday, February 1, Camber Outdoors announced the evolution and relaunch of its CEO Pledge to be the CEO Outdoor Equity Pledge, which was incorrectly labeled as the “first-of-its-kind” industry-focused initiative. This statement disregarded the CEO Diversity Pledge created by industry leader and activist Teresa Baker.

Feedback from the community has been received and heard. And the announcement has been corrected.

“We now understand and fully regret that the language we used failed to respect and acknowledge the myriad of ground-breaking efforts in the outdoor industry, especially Teresa Baker’s CEO Diversity Pledge, which launched in July 2018. We were wrong in the use of the words ‘first of its kind’ and in how we positioned the initiative,” said Deanne Buck, Executive Director, Camber Outdoors.

“I see how deeply it has impacted many people, including Teresa, and how hurtful our words were. That was not our intent. I have reached out to Teresa to personally extend my apology. What we did was not right, and we are incredibly sorry. A sincere thank you to all those who have tirelessly committed to this community.”

At Camber Outdoors, we remain committed to an open, respectful, and solution-oriented dialogue while acknowledging that they have much to learn. We have a responsibility to do better, to understand cultural and racial sensitivities and to move forward in a manner that is inclusive.

About Camber Outdoors
Founded in 1996, Camber Outdoors is the hub for advancing career opportunities, leadership and entrepreneurship to inspire an outdoors, truly for everyone. Envisioning a future of “Everyone’s Outdoors”, it is a national organization dedicated to achieving equity for all womxn and underrepresented communities in the workplace of the active-outdoors industries, through innovative and thought-leading programming and initiatives, including industry keynotes, the CEO Outdoor Equity Pledge, Pitchfest, Camber Exchanges, and a cross-industry/company Mentoring Program. Over 200 corporate and 7,500 individual members support equity through Camber Outdoors.

To learn more about Camber Outdoors please visit and follow them on social media.

Formerly the Outdoor Industries Women’s Coalition (OIWC)


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