Better If It’s Man Made? When Womxn Lead
*New research out of Stanford University suggests that gender bias significantly impacts the way we evaluate products.
In traditionally male-driven markets—outdoor industry we’re talking about you—goods made by women often stack up negatively compared to products made by men. In this panel we’ll be speaking with women who have designed products and services not only for the women’s market, but markets that fall outside of the “traditional” outdoor paradigm, exploring their experiences with gender bias and more.
The panel will be moderated by Jen Gurecki, CEO of Coalition Snow & Editor of Sisu Magazine, and panelists include:
Gloria Hwang, Founder of Thousand
Brook Hopper, Liv Global Marketing Manager
Jenny Bruso, Founder of Unlikely Hikers
Kenya & Michelle Jackson-Saulters, Co-founders of Outdoor Journal Tour and WE Hike to Heal
*NOTE: All attendees must have an Outdoor Retailer Summer Market (ORSM) 2019 badge to attend this event. For more information on ORSM, click here.
The Camp: Booth 55117-UL (tradeshow floor)
Denver, CO 80202