Over 50 CEOs Co-Create Outdoor Industry-Focused Equity, Inclusion and Diversity Pledge

Over 50 CEOs Co-Create Outdoor Industry-Focused Equity, Inclusion and Diversity Pledge

CEO Outdoor Equity Pledge will Improve Corporate Performance, Drive Growth, and Enhance Employee Engagement

DENVER, CO (February 1, 2019) — This morning, Camber Outdoors gathered over 50 CEOs in Denver to sign the CEO Outdoor Equity Pledge at Outdoor Retailer, the industry’s largest trade show. They are joining together to commit to equitable and inclusive workplaces that advance the leadership opportunities for people of diverse identities and backgrounds including women and underrepresented communities.

Beyond building a community of businesses committed to equity and inclusion, the CEO Outdoor Equity Pledge spurs innovation, builds community, and elevates the active-outdoor industries as great places to work.

“We’re thrilled that these active-outdoor companies are uniting to take this stand and make this a visible priority,” said Deanne Buck, Executive Director of Camber Outdoors. “We’ll be stronger and more innovative as an industry if we build an environment where leadership and great ideas born from a diversity of experiences thrive.”

Companies who sign the CEO Outdoor Equity Pledge are articulating a holistic vision for equity, inclusion, and diversity; developing annual diversity initiatives and goals tied to business priorities; and investing in an inclusive culture where individual differences are welcomed, respected, supported, and valued. They are also sharing best practices and lessons learned with fellow CEO Outdoor Equity Pledge companies to accelerate our collective wisdom and success.

“We first signed and committed to equity in the outdoors close to four years ago. Today we are recommitting to the importance of diversity in the active-outdoor industries by signing the CEO Outdoor Equity Pledge. Our participation with Camber Outdoors has been invaluable, for the company and our employees, creating an environment of curiosity and learning so that we can continue to elevate our leadership capabilities for the future,” said Michelle Wardian, President Outdoor Research. “I look forward to more progress, and am inspired by all that we can do together in this industry and beyond.”

Camber Outdoors commits to work with CEO Outdoor Equity Pledge signatories to harness our collective knowledge and energy, measure our collective progress, elevate the active-outdoor industries as a welcoming and dynamic place to build careers, provide access to education, mentoring, and sponsorship programs to advance equity at an industry-level, and finally to serve as a trusted partner with CEO Outdoor Equity Pledge signing companies to promote learning and provide best practices that accelerate progress of pledge commitments.

Today’s CEO Outdoor Equity Pledge signatories include the following:

American Alpine Club

Phil Powers

CEO

Active Interest Media

Jonathan Dorn

CIO

Backcountry

Jonathan Nielsen

CEO

Bold Betties

Niki Koubourlis

Founder & CEO

Breakaway Research

Jennifer Boldry

President

Bronwen Jewelry

Bronwen Lodato

Founder & CEO

Brooks Running Company

Jim Weber

CEO

Burton Snowboards

Donna Carpenter & John Lacy

Co-CEOs

Chaco

Seth Cobb

President

Coalition Snow

Jen Gurecki

Co-Founder & CEO

Cotopaxi

Davis Smith

Founder & CEO

Elevation Outdoors

Blake DeMaso

President

HOKA ONE ONE/Sanuk/Teva

Wendy Yang

President

Eagle Creek

Roger Spatz

President

evo

Bryce Phillips

Founder & CEO

Gearo

Justine Barone

Co-Founder & CEO

Giant Bicycles/Liv Cycling

John Thompson ‘JT’

GM

W. L. Gore & Associates

Jason Field

CEO & President

HeroClip

Mina Yoo

Founder & CEO

HydraPak

Matt Lyon

CEO & President

Hydro Flask

Scott Allan

SVP & Global GM

Icelantic Skis

Annelise Loevlie

CEO & President

JanSport

Roger Spatz

President

La Sportiva NA

Jonathan Lantz

President

LifeStraw

Alison Hill

Managing Director

MiiR

Bryan Papé

Founder & CEO

Nike SB

Melanie Strong

VP/GM Global Nike Skateboarding

NPD Group: Outdoor

Jim Kelley

President

Nuun & Co

Kevin Rutherford

CEO

Optic Nerve

Bill Cotton

CEO & President

Osprey

Layne Rigney

President

Outdoor Afro

Rue Mapp

Founder & CEO

Outdoor Alliance

Adam Cramer

Executive Director

Outdoor Industry Association

Amy Roberts

Executive Director

Outdoor Prolink

Gareth Richards

Owner & CEO

Outdoor Research

Michelle Wardian

President

Patagonia

Rose Marcario

CEO & President

Pearl iZUMi

Chris Sword

President

People for Bikes

Tim Blumenthal

President

Petzl America

Carolyn Swan

Operations Director & Corporate Officer

QBP

Rich Tauer

President

REI Co-op

Jerry Stritzke

CEO & President

Rossignol Group NA

Francois Goulet

President

Ruffwear

Will Blount

CEO

Saucony

Anne Cavassa

President

Scarpa NA

Kim Miller

CEO

Seirus

Mike Carey

Co-Founder & President

SIA

Nick Sargent

President

Smartwool

Jen McLaren

President & CEO

Specialized

Mike Sinyard

CEO & President

SRAM

Ken Lousberg

CEO

Superfeet

John Rauvola

CEO & President

The North Face

Arne Arens

Global Brand President

Thousand

Gloria Hwang

Founder & CEO

Toad and Co.

Gordon Seabury

CEO

VF Corporation

Steve Rendle

CEO & President

Bell/Giro

Jen Harned

President & GM

Waypoint Outdoor

Bob Holding & Jim Purdy

Co-Founders & Principles

Western Rise

Kelly Watters

Founder & CEO

About Camber Outdoors
Founded in 1996, Camber Outdoors is the hub for advancing career opportunities, leadership and entrepreneurship to inspire an outdoors, truly for everyone. Envisioning a future of “Everyone’s Outdoors”, it is a national organization dedicated to achieving equity for all womxn and underrepresented communities in the workplace of the active-outdoors industries, through innovative and thought-leading programming and initiatives, including industry keynotes, the CEO Outdoor Equity Pledge, Pitchfest, Camber Exchanges, and a cross-industry/company Mentoring Program. Over 200 corporate and 7,500 individual members support equity through Camber Outdoors.

To learn more about Camber Outdoors please visit camberoutdoors.org and follow them on social media.

Formerly the Outdoor Industries Women’s Coalition (OIWC)

©2019 CAMBER OUTDOORS

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