Women’s Leadership is a Strategic Business Imperative
The CEO Pledge is a national, thought-leading initiative that provides a platform for member companies to establish women’s leadership as a strategic business imperative for the active-outdoor industries.
To date, over 60 companies have committed to attracting, retaining, and advancing women in their workplaces. Scroll down to learn more about the CEO Pledge and how your company can become part of our growing community.
WHY A CEO PLEDGE?
A more diverse and inclusive culture creates a stronger, more sustainable industry—increasing profits, expanding the product market, and driving innovation.
One of the biggest challenges facing outdoor companies in the next 10 years is competition for employees with specialized skills and an understanding of consumers’ needs. Because of the active-outdoor industries’ reliance on technology and engineering for innovation, it directly competes with Fortune 500 companies in the energy, automobile, and hi-tech sectors for employees. Cultivating diverse workplaces helps attract talented individuals to our industry.
Companies in the active-outdoor industries currently face competitive pressures in several areas, including: market share, profitability, sustainability, and sourcing. Companies employing a diverse workforce can supply a greater variety of solutions to these pressures, because employees from varied backgrounds bring unique and fresh perspectives, ideas, and methodologies.
Innovation & Design for a Changing Marketplace
Research shows that including more women in decision-making positions drives inspired design and faster, more proactive innovation. The future of the active-outdoor industries depends on meeting the needs of a new, diverse participant demographic, and companies that actively increase women in leadership positions will have a distinct advantage.