The North Face Moves Mountains as a Camber Outdoors Peak Partner

The North Face Moves Mountains as a Camber Outdoors Peak Partner

Camber Outdoors is proud to welcome The North Face as the first Catalyst-level member in its community of Peak Partners – bold and visionary organizations that invest in accelerating the impact of Camber Outdoors’ work with unrestricted donations, program investment, and resources for new initiatives. Together, we will move mountains toward inclusion, diversity, and equity in the outdoors.

Values Alignment

The Peak Partnership between Camber Outdoors and The North Face is a natural evolution in the partnership between the two organizations. With above and beyond support in 2013 by The North Face, Camber Outdoors was able to pilot a cross-industry, cross-company mentoring program that fully launched in 2014. The program matches VP or higher level women (mentors) with women at the Sr. Manager and Director level to ensure that these future leaders have access to sponsors. Since its inception, the program has built a community of more than 160 future leaders in the active-outdoor industries.

In 2014, The North Face funded Camber Outdoors first-ever census of its corporate members to determine (1) number of women employees, and (2) number of women in leadership positions. The data collected provide baseline measurements to assess program efficacy by examining the magnitude and direction of change over time.

In 2015, as an early signer of Camber Outdoors CEO Pledge, The North Face signaled its commitment to examining opportunities internally on workplace equity and women’s leadership as a strategic business imperative.

This year, the evolution of Camber Outdoors’ mission from “Equality for all women in the outdoors, from the backcountry to boardroom” to “Equity in the outdoors, from boardroom to backcountry,” aligns seamlessly with The North Face’s values and recent programs further elevating its commitment to accelerate equity for all in the outdoors.

Legacy for the Future

The late Ann Krcik co-founded Camber Outdoors (then the Outdoor Industries Women’s Coalition) in 1996. As Senior Director of Communications and Outdoor Exploration at The North Face prior to her passing, Annled the Explore Fund, the brand’s groundbreaking outdoor exploration platform in addition to overseeing communications and advocacy. She was a strong and tireless champion of the partnership between the two organizations.; she was a bridge both personally and professionally. This was beautifully on display in January, when it became apparent that she would not be able to accept the Camber Outdoors Lifetime Achievement Award in person. The North Face team made sure her message was delivered through a heartwarming video.

The Peak Partnership we are announcing today exemplifies the legacy and impact of Ann’s commitment; she was instrumental in laying the foundation of an inclusive industry where all feel welcome.


With Camber Outdoors’ evolved mission and The North Face’s commitment to an inclusive outdoors, this is a partnership rooted not only in vision, but also in purpose.

For more than 10 years, The North Face has established a commitment toward an industry welcoming to all through signature programs, such as the Explore FundMove Mountains, and Walls are Meant for Climbing. As part of the Move Mountains program, The North Face partnered with Camber Outdoors to bring stories of women who are changing the face of exploration, not only through sport, but also through science, activism, and education.

Finally, The North Face recently announced the 2018 Explore Fund grant recipients, $250,000 of which is designated specifically to initiatives on women in the outdoors. The women-focused expansion of the Explore Fund ensures that the pipeline of engagement from participant to the workforce is strengthened, ensuring the future leadership of the active-outdoor industries reflects the demographics of the diversity of people who love the outdoors.

Camber Outdoors is proud of the long-standing partnership with The North Face. We look forward to Moving even More Mountains together.

Formerly the Outdoor Industries Women’s Coalition (OIWC)


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