How Do You Recruit Great Talent? You Create It.


How Do You Recruit Great Talent? You Create It.

Looking for field-tested techniques to help you recruit top talent to your company? Check out the latest installment of the Camber Outdoors Webinar Series for an engaging discussion with many practical takeaways you can implement today.

A panel of experts from leading companies in the active-outdoors industries explored the notion that recruiting top talent extends beyond reviewing a pool of candidates; it calls for strategic positioning to attract and retain a workforce that offers gender, racial, and ethnic diversity—a workforce that will in turn attract a broader customer base and more diverse participation in the active-outdoors industries.

The Panelists

Joyce Chew, Talent Acquisition Director, REI
Tasha Benson, Talent Acquisition Senior Manager, Timberland
Justin Worthley, Human Resources Vice President, Burton Snowboards

The Takeaways

  • Know your employer value proposition
    By offering flextime and telecommuting options, Timberland supports a healthy work-life balance for its employees. Additional benefits such as on-site child-care, dry-cleaning, and chiropractic services send a clear message that the company believes in the holistic well being of its workforce.
  • Focus on outcomes and long-term goals
    Timberland offers a “field service” program to help channel employees with a passion for technically oriented work into those types of jobs. Burton’s Women’s Leadership Initiative helps female employees develop skills that lead to upward mobility, inspiring cultural change from within the company’s ranks. REI has holistically approached women’s leadership.
  • If it doesn’t feel right for the brand, walk away
    REI emphasizes the importance of aligning core values to attract and retain employees who will thrive. By hiring candidates whose beliefs align with the company’s purpose, REI employs a workforce that best contributes to the company and the culture.
  • Find a way to make it better every day
    REI utilizes its retail locations as opportunities for community outreach. By “getting very local” and pulling talent from the communities it serves, REI ensures that its employees look like its customers, fostering an inclusive environment and attracting a broader base of participants in the active-outdoor industries. Burton Snowboards stays connected to top applicants and tracks their career paths via a system it calls “startgating.” Should an appropriate position open up, Burton saves time in the hiring process by reaching out to this group of strong candidates.
  • Start with targeted approaches- link to solve business challenges + problems
    Instead of looking at wholesale organizational change as the first step, Burton Snowboards suggest looking for immediate business challenges that need to be solved. For example, if your company needs to better understand the technology needs of its female consumers, strive to recruit women engineers and product designers.

Formerly the Outdoor Industries Women’s Coalition (OIWC)

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